Our Story
Let us introduce our family to your family.
Ginine Maxwell | Co-Owner
As a mom of four, a wife, a small business owner, and someone running a household, I know firsthand how important a good support system is. Whether it was my mom driving three hours a few times a week to babysit or extended family pitching in, I didn’t realize how much I relied on that family and community connection until we had to pack up everything and move to a new state where I didn’t know anyone. Suddenly, life felt chaotic, and there just weren’t enough hours in the day to juggle everything and still be the best for my family.
Thankfully, after a few years of adjusting to the 'new normal,' I started to rebuild that support network I had back in Delaware. My mom would fly in for a few months each year to help with the kids, friends would drop off home-cooked meals, and the kids helped with chores around the house.
Once we finally settled into our new surroundings and state, I realized there had to be a better way to balance all the different hats I wear as a mom. That’s when we decided to join the Wingmom team and start a new chapter here in Phoenix. Our hope is to help other families who feel like there’s just too much to do and not enough time or energy to get it all done. Being a mom is the hardest job out there, and no one should have to do it alone."
Bill Maxwell | Co-Owner
Bill’s been with Wingmom since the very beginning, back when his sister, Kate, founded it in 2016. He’s seen firsthand how Wingmom has made a real difference in people’s lives. As a dad and a husband, nothing is more important to Bill than family. By opening a Wingmom branch in Phoenix with his wife Ginine and their son Harrison, he hopes to keep bringing that same warmth and family care to those who need it most. When not working Bill is either knee deep in a home renovation project, playing Golf with his boys or spending time with his wife Ginine.
Harrison Maxwell | Co-Owner
Harrison’s Wingmom journey began back when he was in college in 2017. With the help of Wingmom, Harrison had a support network - even when attending college halfway across the country from his family. One time he remembers fondly is when he flew back alone from the holiday season, and a Wingmom was already at the airport ready to pick him up. The whole drive back she talked about her own son and the troubles he was facing while attending college out of state, and it helped Harrison feel like he wasn’t alone in the difficulty adjusting to living alone without family for the first time. Since graduating, Harrison has had a desire to open up his own Wingmom branch alongside his parents and is ecstatic to be able to bring Wingmom’s mission to Arizona.